Position Title: Senior Marketing Officer (Offline)
Activation Date: 13 Aug, 2017 Announced Date: 13 Aug, 2017 Expire Date: 30 Sep, 2017
About Vision Financial Services (VFS):
-Vision Financial Services (VFS) is the first and only DAB authorised financial company, offering online trading services in Afghanistan.
For further information, kindly visit our website at: www.vfs.af
Sr. Marketing Officer (Offline) is responsible for development and execution of comprehensive marketing plans and lead generation tactics, to include all offline channels (Event, Print media, TV, Radio, outdoor Ads and etc.).
· Guide daily execution of offline campaigns across various
· Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response and brand or consideration goals.
· Develop and execute complex marketing campaigns (includes campaign prioritization, localization strategy, creative and design review, and campaign execution).
· Setup and execute paid offline acquisition campaigns across cities.
· Work on reporting and optimization to improve the ROI of your campaigns.
· Keep up to date with offline acquisition advertising best practices and strategies.
· Collaborate closely with vendors and agency teams to develop and test new channels, targeting strategies, etc.
· Plan event from start to finish according to requirements, target audience and objectives
· Contribute to other team projects and initiatives, remaining flexible and willing to contribute.