Lead Trainer – Digital Marketing and Content Creation

About the Programme

Horizon Bridge Consulting (HBC), in partnership with is implementing an international donor-funded digital skills training programme for Afghan youth in Kabul and Herat. The programme trains young people in market-relevant digital skills across six specialisation pathways and links graduates to employment through internships, freelancing, and entrepreneurship support. Training runs from July to October 2026, with employment facilitation through November 2026.

Position Overview

You will lead 5 cohorts of 25 students through a 4-month programme covering social media management, paid advertising, graphic design, short-form video production, and content strategy. Graduates should be able to manage social media accounts for clients, run Facebook/Google ad campaigns, create visual content, and produce short videos. AI tools for content creation are used throughout. This pathway has the highest female enrollment and the fastest path to freelance income.

Key Responsibilities

•    Deliver 4 live training sessions per week covering SEO/SEM, social media strategy, Google Ads, Meta Ads, content creation, and CRM

•    Teach graphic design using Canva and Adobe Express (logo design, social media templates, brand identity)

•    Teach short-form video production (Reels, TikTok, YouTube Shorts) including scripting, filming with phone, and editing (CapCut, InShot)

•    Integrate AI tools for content generation, caption writing, hashtag research, and ad copy creation

•    Guide students through creating a complete marketing campaign for a real or simulated client

•    Prepare students for HubSpot Digital Marketing, Meta Social Media Marketing, and Google Ads certifications

•    Teach client relationship management and freelance pricing for marketing services

•    Conduct weekly assessments and portfolio reviews

•    Support students in building a marketing portfolio showcasing campaigns, designs, and analytics reports

Required Qualifications

•    Minimum 3 years managing social media accounts or digital marketing campaigns professionally

•    Hands-on experience with Facebook/Meta Ads Manager and/or Google Ads

•    Proficiency in at least one design tool (Canva, Adobe Express, Photoshop, or Illustrator)

•    Experience teaching or training others in a structured setting

•    Fluency in Dari or Pashto; working English proficiency

Preferred Qualifications

•    HubSpot, Google Ads, or Meta certification

•    Experience creating short-form video content (Reels, TikTok, Shorts)

•    Experience managing marketing for Afghan businesses or in the Afghan market

•    Experience with e-commerce marketing (Instagram shops, WhatsApp Business)

•    Female candidates are given strong preference

Technical Skills Required

•    Facebook/Meta Ads Manager, Google Ads, Google Analytics

•    Canva, Adobe Express or Photoshop

•    Video editing (CapCut, InShot, or similar)

•    SEO tools (Google Search Console, keyword research)

•    CRM basics (HubSpot or similar)

•    AI content tools (ChatGPT, Canva AI, etc.)

Interested candidates should submit:

•    Updated CV/resume (maximum 3 pages)

•    A brief cover letter (maximum 1 page) explaining your relevant experience and why you are interested in this position

•    Contact details of two professional references

Send applications to: careers@hbcxconsulting.com with the subject line: "Application – Lead Trainer – Digital Marketing and Content Creation"