Lead Trainer – E-Commerce and Online Business

About the Programme

Horizon Bridge Consulting (HBC), in partnership with is implementing an international donor-funded digital skills training programme for Afghan youth (ages 15–24) in Kabul and Herat. The programme trains young people in market-relevant digital skills across six specialisation pathways and links graduates to employment through internships, freelancing, and entrepreneurship support. Training runs from July to October 2026, with employment facilitation through November 2026.

Position Overview

You will lead 4 cohorts of 25 students through a programme focused on building and managing online businesses. This includes Amazon store management (FBA, product listings, seller tools), Shopify store setup, Instagram and WhatsApp social commerce, and digital payment integration. Graduates will either launch their own e-commerce businesses or work as digital enablers helping women entrepreneurs who have products but lack online sales capability.

Key Responsibilities

•    Teach Amazon Seller Central setup, product listing optimisation, FBA vs FBM, keyword targeting, and Amazon advertising basics

•    Teach Shopify store creation from scratch including theme customisation, product pages, and payment gateway integration

•    Cover social commerce: Instagram Shopping, WhatsApp Business catalogue, Facebook Marketplace selling

•    Teach digital payment systems (mobile money, HesabPay, international payment options) and order fulfilment logistics

•    Guide students through launching a real or simulated online store with actual products

•    Cover business fundamentals: pricing, profit margins, customer service, returns management

•    Prepare students for Amazon Seller Fundamentals and Shopify Partner Academy certifications

•    Integrate AI tools for product descriptions, listing optimisation, and customer service chatbots

•    Support students interested in the digital enabler model (helping other women sell online)

Required Qualifications

•    Minimum 3 year of hands-on experience selling products online (Amazon, Shopify, Instagram, or similar platforms)

•    Demonstrated knowledge of Amazon Seller Central or Shopify admin

•    Understanding of digital payment systems and basic logistics

•    Experience teaching, training, or mentoring

•    Fluency in Dari or Pashto; working English proficiency (Amazon interface is in English)

Preferred Qualifications

•    Active Amazon seller account or Shopify store with real sales history

•    Experience with social commerce in the Afghan or regional market

•    Experience with WhatsApp Business for sales

•    Knowledge of cross-border e-commerce and international shipping

•    Female candidates are given strong preference

Technical Skills Required

•    Amazon Seller Central (FBA, listings, advertising)

•    Shopify (store setup, themes, apps, payments)

•    Instagram Shopping, WhatsApp Business

•    Digital payment platforms

•    Basic product photography and listing copywriting

Interested candidates should submit:

•    Updated CV/resume (maximum 3 pages)

•    A brief cover letter (maximum 1 page) explaining your relevant experience and why you are interested in this position

•    Contact details of two professional references

Send applications to: careers@hbcxconsulting.com with the subject line: "Application – Lead Trainer – E-Commerce and Online Business"