Google Ads Specialist Breakdown Recovery Lead Generation · Pay-Per-Call

Breakdown Recovery 

Why this role matters: Every penny  we spend on Google Ads needs to bring in a real inbound call — from a driver stranded on the roadside, searching for help right now. We need someone who can turn a tight budget into a steady stream of high-intent leads, not just clicks.

JOB OVERVIEW

We are looking for a results-driven Google Ads specialist with hands-on experience generating inbound calls and leads for local service businesses. You will own our Google Ads accounts end-to-end — building campaigns, analysing performance data, and continuously optimising to drive the lowest possible cost per call. This is not a set-and-forget role. We need someone who treats our budget like their own and is obsessed with ROI.

The right candidate will be equally comfortable in Google Ads and Google Analytics — spotting patterns in the data, acting on them fast, and reporting clearly on what is working and why.

RESPONSIBILITIES

Own and manage all Google Ads campaigns — search, call-only, display, and Performance Max
Build and optimise pay-per-call campaigns designed to generate direct inbound phone leads at minimal cost
Create tightly targeted ad copy and landing pages tuned for emergency and high-intent breakdown searches
Set up and manage geo-targeted campaigns focused exclusively on our service coverage area
Implement smart bidding strategies (Target CPA, Maximise Conversions) to control and reduce cost per lead
Conduct ongoing keyword research, search term analysis, and aggressive negative keyword management
Analyse campaign data in Google Analytics and Google Ads to uncover trends, identify waste, and find growth opportunities
Run A/B tests on ad copy, extensions, and bidding strategies — and act on results quickly
Collaborate with our team to align ad messaging with service availability and seasonal demand
Deliver clear weekly and monthly reports showing cost per call, call volume, conversion rates, and spend

QUALIFICATIONS & SKILLS

Proven track record managing Google Ads campaigns for local, trade, or emergency service businesses
Demonstrated ability to generate quality inbound calls at low cost — bring your numbers
Deep expertise in pay-per-click (PPC), call-only ads, call extensions, and call tracking setup
Strong command of Google Analytics for performance analysis and conversion attribution
Solid understanding of SEO principles and how organic and paid search work together
Experience with geo-targeting and local search strategies
Google Ads certification (Search and/or Performance Max) preferred
Familiarity with Microsoft Advertising (Bing Ads) is a plus
Ability to produce concise performance reports in Excel, Google Sheets, or equivalent
A degree in digital marketing, marketing, or a related field is a plus — but results matter more

WHAT SUCCESS LOOKS LIKE

Cost per inbound call decreasing month on month
Call volume growing within the same or lower budget
Zero wasted spend on irrelevant searches or out-of-area clicks
Clear, honest reporting every week — no jargon, just results

interested female candidates who meet the above qualifications are encouraged to submit their CV and cover letter to:

Email:   

Subject Line:  Google Ads Specialist Breakdown Recovery Lead Generation · Pay-Per-Call

Only shortlisted candidates will be contacted for further assessment.

NB: Please disregard the closing date. We encourage interested and highly qualified candidates to continue submitting their CVs, as we are actively seeking suitable applicants and reviewing applications on an ongoing basis.