Social Media Specialist (Female Preferred)

About UA Telecom

UA Telecom is an Internet Service Provider (ISP) in Afghanistan, providing internet connectivity and telecommunications services. We aim to strengthen our digital presence, engage customers, and promote our services through creative and results-oriented digital marketing.

Social Media Specialist (Female Preferred)

About the Role

UA Telecom is seeking a creative, proactive, and digitally skilled Social Media & Digital Marketing Specialist to develop engaging content, manage social media platforms, run paid advertising campaigns, and generate potential customer leads.

The role focuses on turning creative ideas into effective digital content, coordinating with the graphic design team and multimedia producers, managing online campaigns, and using performance insights to improve brand visibility and customer acquisition.

Key Responsibilities

1. Creative Ideas & Content Planning

·       Develop original content ideas and monthly content calendars promoting UA Telecom’s internet services, packages, connectivity benefits, service availability, and promotional offers.

·       Plan engaging educational, promotional, and brand-awareness content tailored to target audiences.

·       Research digital trends, audience interests, and creative opportunities to improve content relevance and engagement.

·       Prepare campaign concepts, scripts, captions, and creative briefs that turn marketing objectives into practical content.

2. Content Development & Production Coordination

·       Coordinate with the graphic design team to transform creative ideas into promotional graphics, branded visuals, and digital marketing materials.

·       Plan and coordinate short videos, Reels, TikTok content, photography, animations, and other multimedia materials.

·       Provide scripts, storyboards, visual references, and feedback to guide content production.

·       Review completed materials for quality, accuracy, and consistency with the intended concept.

·       Use basic content creation and editing tools, such as Canva and CapCut, where appropriate.

3. Social Media Management & Publishing

·       Manage UA Telecom’s presence on Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.

·       Schedule and publish content consistently, adapting formats and messaging to suit each platform.

·       Develop engaging captions, hashtags, and calls to action that encourage audience interaction and service inquiries.

·       Monitor comments, messages, and engagement, coordinating with the relevant teams to ensure customer inquiries receive appropriate follow-up.

·       Maintain a consistent brand identity and professional online presence.

4. Paid Advertising & Digital Campaigns

·       Plan, launch, manage, and optimize paid campaigns, including Facebook and Instagram advertising and post boosting.

·       Set campaign objectives, audience targeting, budgets, creative formats, and schedules in line with approved marketing plans.

·       Test different content and advertising approaches to improve reach, engagement, and campaign effectiveness.

·       Monitor advertising expenditure and campaign results, ensuring activities remain within approved budgets.

Qualifications & Required Skills

·       Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field; equivalent practical experience may be considered.

·       Typically 1–3 years of relevant experience in social media management, digital marketing, content development, or online advertising.

·       Strong creativity and the ability to turn ideas into engaging digital content.

·       Experience managing social media platforms and planning consistent content publication.

·       Practical knowledge of Meta Ads Manager, paid advertising, boosting, audience targeting, and campaign optimization.

·       Ability to coordinate with graphic designers and multimedia content producers.

·       Understanding of short-form videos, Reels, TikTok content, photography, and visual storytelling.

·       Familiarity with Canva, CapCut, Meta Business Suite, and social media analytics is an advantage.

·       Good communication, organizational, and teamwork skills.

·       Strong content-writing skills in Dari and/or Pashto; working knowledge of English is an advantage.

·       Experience in an ISP, telecommunications, or technology-related business is an advantage.

Performance Expectations

Performance will be assessed against agreed objectives, available resources, and marketing priorities, considering:

·       Creativity, quality, and consistency of published content.

·       Timely execution of content plans and campaigns.

·       Social media reach, engagement, and relevant audience growth.

·       Paid campaign efficiency and adherence to approved budgets.

·       Digital lead volume and quality, with conversion results where measurable.

·       Reporting quality and continuous improvement.

Submission Guidelines