ACBAR

HaftSin Chain of Supermarkets, an Afghan-owned supermarket chain, was recently established with the goal of providing high-quality services, facilitating daily shopping, and meeting the essential needs of families. The supermarkets have started operating in various areas of Kabul and are rapidly expanding.

At HaftSin, we strive to create an organized, professional, and high-quality shopping environment to provide a unique experience for our valued customers.

The Marketing Manager of the HaftSin Chain of Supermarkets will lead the development and execution of comprehensive marketing strategies that align with the company’s business objectives. This role involves overseeing branding initiatives, promotional campaigns, and marketing materials, while also conducting market analysis and fostering strong customer relationships. The Marketing Manager will collaborate closely with various departments to ensure cohesive marketing efforts and strengthen the HaftSin brand’s presence in the retail market.

Key Responsibilities:
1. Develop and implement comprehensive marketing strategies that align with the company’s objectives and drive business growth.  
2. Plan and execute branding initiatives, advertising campaigns, and promotional activities across all supermarket branches.  
3. Design and manage in-store promotions, seasonal campaigns, and customer loyalty programs to increase sales and strengthen customer engagement.  
4. Conduct regular market research and competitor analysis to identify emerging trends, customer preferences, and opportunities for brand differentiation.  
5. Collaborate with merchandising and sales teams to optimize product placement, visual merchandising, and category performance.  
6. Oversee the production of marketing materials, digital content, and point-of-sale displays that uphold the HaftSin brand identity.  
7. Lead digital marketing efforts, including social media management, website content, and online customer engagement strategies.  
8. Build and maintain strong relationships with customers, partners, and suppliers to enhance brand reputation and visibility.   
9. Coordinate closely with internal departments to ensure consistent and effective marketing communication across all channels.  
10. Exhibit creativity, adaptability, and strong communication skills while managing multiple marketing initiatives under tight deadlines.  

 

1. At least 5 years of experience in marketing management, preferably within the retail or supermarket industry.
2. Proven experience in developing and executing in-store promotions, customer loyalty programs, and seasonal marketing campaigns. 
3. Strong understanding of consumer behavior, merchandising strategies, and category management in the supermarket context. 
4. Fluency in Dari, Pashto, and English. 
5. Ability to work calmly and effectively under pressure. 
6. Creative thinking and the ability to generate original ideas tailored to retail environments. 7. Strong communication and writing skills. 
8. In-depth knowledge of sales and promotional processes in the retail or supermarket sector, including digital marketing and point-of-sale advertising.

Interested and qualified candidates should submit a full CV with a cover letter explaining their motivation and applying for the job, and highlighting their relevant skills and experience. To apply online, please send your CV to Hr@ramaki.co and clearly write the vacancy number in the subject line as (Haftsin-HRD-002); otherwise, your application will not be considered.

Academic certificates or references need not be submitted at this time; this will be requested if called for an interview.

hr@ramaki.co