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About Aseel

Aseel means Authentic, Original in Pashto, Dari, and several other languages. In 2018, Aseel started as a tech-driven solutions provider headquartered in Washington, DC. Aseel’s journey began with a commitment to uplift artisans and underserved communities in Afghanistan and Turkey. We foresee onboarding all 46 underdeveloped countries to the digital economy, paving the way to connect three billion people being excluded from active participation in the digital economy. Aseel remains steadfast in delivering sustainable and innovative ideas that serve a broader audience, yielding a more substantial impact.

Headquartered in Washington, D.C., Aseel operates remotely with a global team across the US, UK, Egypt, Turkey, India, Africa, and beyond — united by one vision: to make doing good digital, scalable, and measurable.

Position Overview: 

Aseel is seeking a results-oriented, creative, and strategic Crowdfunding Lead to lead and expand our Campaign+ platform, the engine powering Aseel’s global fundraising and humanitarian campaigns.

The Crowdfunding Lead will oversee the full lifecycle of campaigns — from concept to launch, monitoring, and post-campaign reporting — working closely with both internal teams and external partners, donors, and communities.

You’ll help individuals, NGOs, and brands launch successful campaigns that make measurable impact, while strengthening Aseel’s reputation as a trusted platform for digital giving.

In this role, you will:

• Lead the strategic growth of Campaign+ as a trusted crowdfunding and fundraising solution in Afghanistan and globally.
• Drive awareness, donor engagement, and campaign success across all Aseel digital platforms.
• Support campaign creators — from local changemakers to global organizations — in setting up, managing, and optimizing their campaigns.
• Build strong partnerships with donors, ambassadors, and humanitarian partners to grow Aseel’s crowdfunding network.
• Develop and execute creative fundraising strategies that drive measurable results.

What Is Expected From You:

Crowdfunding Management

• Oversee campaign creation, curation, and approval process for all crowdfunding initiatives.
• Guide campaigners on storytelling, goal setting, visuals, and donor engagement.
• Monitor live campaigns, provide feedback, and ensure compliance with Aseel’s quality and transparency standards.

Fundraising Strategy & Growth

• Develop and implement strategies to increase the number of successful campaigns and total donations raised.
• Identify emerging fundraising trends and opportunities to enhance Aseel’s market position.
• Collaborate with the marketing and communications teams to promote high-potential campaigns.

Platform Optimization

• Work with Aseel’s product and tech teams to improve user experience, features, and analytics on Campaign+ and Direct Beta Aid.
• Suggest innovations that enhance transparency, donor trust, and campaign efficiency.

Partnerships & Community Building

• Build and manage relationships with NGOs, social enterprises, and community leaders.
• Identify and onboard potential campaign creators and brand collaborators.
• Represent Aseel in community events, training sessions, and partner meetings.

Reporting & Analysis

• Track performance metrics: campaign success rates, funds raised, donor engagement, etc.
• Prepare monthly and quarterly crowdfunding performance reports for the Marketing Director.
• Provide insights to guide future campaigns and improve platform performance.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Communications, or Development Studies.
• 3+ years of experience in crowdfunding, fundraising, marketing, or NGO partnership management.
• Proven record of running or managing successful crowdfunding or donation campaigns.
• Excellent skills in digital marketing, storytelling, donor relations, and analytics.
• Strong communication skills in English (proficiency in Dari and/or Pashto is highly desirable).
• Comfortable with tools like Google Analytics, Meta Ads, Stripe, PayPal, CRM systems, and fundraising platforms.
• Strategic thinker with creative energy and hands-on execution ability.

Nice to Haves

• Experience working with startups, humanitarian organizations, or social enterprises.
• Familiarity with blockchain-based transparency systems or fintech fundraising tools.
• Graphic design or video editing skills for campaign promotion.
• Data visualization or reporting experience.
• Experience in public speaking, training, or community engagement.

You’ll Fit Right In If You

• Believe that technology can make humanitarian aid faster, fairer, and more transparent.
• Love helping others raise funds and tell their stories effectively.
• Are highly organized, data-driven, and passionate about social impact.
• Thrive in a dynamic, multicultural, and mission-driven environment.
• Want to be part of a movement that’s redefining how people give and receive help worldwide.

Submit your resume via hr@aseelapp.com, with the headline "Crowdfunding Lead". Any email without this headline should not be considered. We encourage you to read the job description before submission. Please note that only qualified candidates will be considered. Due to a high level of applications, note that only qualified candidates will be considered. If you do not hear from us by Novermber 15, 2025, kindly know that your application was not successful.

hr@aseelapp.com