ACBAR

About Us

Tak Dry Fruit Company was established in 2014 with the vision of delivering premium-quality Afghan dry fruits to international markets while supporting the growth and sustainability of Afghanistan’s agricultural sector. Operating from a modern processing facility in Mazar-e-Sharif, the company is equipped with international-standard machinery for advanced cleaning, sorting, grading, and packaging. Our commitment to quality ensures that every product meets global standards before reaching customers worldwide.

Tak Dry Fruit employs more than 300 skilled workers, including a significant number of women, reflecting our strong dedication to social responsibility and inclusive economic development. Our products are exported to major global markets, including Russia, the United States, Europe, Turkey, and the United Arab Emirates.

As an FDA-registered company, we strictly comply with international food safety, quality control, and hygiene standards, guaranteeing safe and reliable products for our partners and consumers.

In 2022, Tak Dry Fruit expanded its operations by launching a biscuit manufacturing division. With the introduction of a modern biscuit production line, the company diversified its product portfolio, increased production capacity, created additional employment opportunities, and strengthened its position in the biscuit manufacturing sector.

Today, Tak Dry Fruit continues to grow as a trusted name in quality, innovation, and responsible production—proudly representing Afghan products on the global stage.

Job Purpose

The Marketing Manager will lead the planning, development, and execution of marketing strategies to strengthen TAK Dry Fruit Company’s biscuit brand, increase product demand, and support sales growth across target markets. This role bridges market research, product positioning, and on-ground execution to ensure strong brand visibility, competitive positioning, and sustainable growth for TAK Dry Fruit Company’s biscuits.

Key Responsibilities

1. Strategic Marketing & Brand Development

• Develop and implement annual and quarterly marketing plans aligned with company sales targets.
• Build and strengthen TAK Dry Fruit Company’s biscuit brand in retail stores, supermarkets, distributors, and target consumers.
• Position biscuit products competitively based on quality, pricing, and consumer preferences.

2. Product & Market Management

• Conduct market research on customers, retailers, competitors, and consumption trends.
• Identify new opportunities for product development or expansion of the biscuit portfolio.

3. Sales Support & Field Marketing

• Design promotional campaigns, in-store displays, and marketing materials to support sales.
• Work closely with sales teams and distributors to support field marketing activities.
• Develop store visit plans, product sampling programs, and promotional events.

4. Promotion & Communication

• Plan and supervise product launches, trade promotions, exhibitions, and advertising campaigns.
• Ensure all marketing materials comply with company policies and brand standards.

5. Performance & Reporting

• Track marketing campaign effectiveness and sales impact.
• Prepare regular reports on market performance, competitor activities, and growth opportunities.
• Recommend corrective actions to management to improve sales and brand performance.

       A Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree will be preferred.

Minimum 3–5 years of marketing experience, preferably in FMCG, food, or bakery/biscuit industry.

Strong analytical, organizational, and creative thinking skills.

Excellent communication, interpersonal, and customer service skills.

Knowledge of data analysis and report writing.

interested candidates should submit their CVs to the email below.

Please mention the Vacancy Number and title of the position in the subject line of your email.

Only shortlisted candidates will be contacted for an interview.

hr@tak-foods.com

hr@tak-foods.com