ACBAR

Afghan Bureau Collaboration Office (ABCO) is a national Afghan NGO established in 1993. ABCO is operating in all regions of Afghanistan with a mission of national Food Security and Livelihood Resilience Building. For the last 27 years ABCO has been committed to its mission and has performed plenty of programs and projects with UN and international organizations. ABCO has a commitment of transparency and accountability with its partners and clients. Following a commitment of self-improvement, integrity and long-term engagement and support with its personnel and project staff.

About the Role
We are building and scaling multiple digital and software products. We are seeking
a senior, hands-on Marketing & Growth Lead with rich experience in marketing digital
and software products, and a proven ability to pivot go-to-market (GTM) strategies
based on user feedback and real data, and who can take digital/software products
from zero to traction and help scale.
The objective of this role is to drive user acquisition, brand awareness, and revenue
growth across our platforms through clear execution, fast experimentation, and
data-driven marketing.
This is an early, high-ownership role. Someone who wants to execute aggressively,
and fluent/excellent in English language.

Responsibilities
Growth & Acquisition
• Design and execute go-to-market strategies for new products
• Acquire users (buyers & sellers) through organic and paid channels
• Test, measure, and scale growth experiments (funnels, landing pages, offers)
• Optimize conversion rates across website and product flows

Digital Marketing
• Manage paid ads (Google, Meta, X, LinkedIn, etc.)
• SEO strategy and execution (content, keywords, backlinks)
• Email marketing, newsletters, and lifecycle campaigns
• Social media growth and community building
Brand & Messaging
• Define clear product positioning and value propositions
• Create simple, strong messaging for different customer segments
• Create and Coordinate content creation (copy, visuals, videos)

Analytics & Performance
• Track KPIs (CAC, LTV, conversion rates, retention)
• Use tools like GA, Mixpanel, Hotjar, or similar
• Report results weekly with clear insights and next actions

Station: Online/Remote
The candidate will be required to work from ABCO’s Kabul Office during the first
month of the probationary period. Only after completing the first month, the
candidate may perform his/her duties remotely.

Required Qualifications
MUST HAVE:
• Strong English Language skills (Speaking, Writing, Reading)
• 4+ years of proven experience in growth marketing or performance marketing
of digital and software products
• Proven experience, knowledge, and ability to design, plan, and execute a full
cycle of Go-To-Market strategy for digital/software products
• Experience scaling tech platforms, marketplaces, SaaS, or AI products
• Strong understanding of funnels, metrics, and experimentation
• Strong understanding of validating concepts through initial client reach
• Hands-on ability to execute (not only manage)
• Comfortable working in fast-moving environments, and multiple projects in
the same time
• Strong familiarity with AI products, and marketing software/tools
• Strong communication skills (clear, and concise)
• Copywriting and design sense

Key Skills
• Growth strategy & execution for digital products
• Paid ads & performance optimization
• SEO & content marketing
• Analytics & dashboards
• Clear communication & fast decision-making

Interested qualified candidates should submit their CVs with a cover letter explaining their motivation in applying for the job and highlighting their relevant skills and experience to the following email address:

hr@afghanbureau.org.

Candidates must clearly write the Reference and Job Title in the subject of line otherwise your application will not be considered.

We have equal opportunities for male, female and those with disabilities, so we strongly encourage qualified female and those with disability candidates to apply.

We are committed to ethical standards, a safe and inclusive work environment. Our work is based on our values: Responsiveness, Equality, Impartiality, Social Justice, and Integrity.

ABCO has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of ABCO, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. ABCO also adheres to strict child safeguarding principles. Therefore, all candidates will have background and reference checks, which are part of the recruitment process and will be conducted for the successful candidate.

hr@afghanbureau.org