ACBAR

Azizi Bank (www.azizibank.af) is a commercial bank set up in Afghanistan as per the terms of the licensing policy of Da Afghanistan Bank, the Central Bank of the Country. The bank was granted a license on 13th June 2006 and commenced operations on the same date. Azizi Bank, a product of Afghan vision and enterprise, has been promoted by Mr. ‘Mirwais Azizi of the Azizi Hotak Group & Family.

Azizi Bank is the highest lender in the country, contributing to almost 40% of loans disbursed in the economy in different sectors of the country, especially in the areas of infrastructure lending, transmission lines, and optical fibers. The bank has an aggressive policy for financial inclusion. Azizi Bank is also ranked the highest in the country in terms of number of depositors.

The management team at the bank is a mix of youth and experience and is ably supported by a young & well-trained operating team aiming at transforming the banking scenario in the country by offering a truly professional and pleasurable experience to the customers. The bank today has a 1750+ strong team of employees, and with a 14% female workforce, it's playing a quiet but effective role in women’s emancipation and empowerment. Large investments have been made by the Bank in physical infrastructure and technology with a view to providing the right ambience and latest facilities to prospective customers as per international standards.

The bank has 76 branches & 4 extension counters, thus playing a pioneering role in the development of the banking culture in the country. The bank today has 100 ATMs spread across Kabul and the major provinces of Afghanistan, which are all fully networked under Core Banking-Any Branch Banking and connected to a centralized database. By the end of Dec 2020, the bank is poised to have 200 ATMs, thereby emerging as the clear market leader on the ATM network in Afghanistan. With its 100% subsidiary bank, Islamic Bank of Afghanistan (formerly Bakhtar Bank), the group has more than 145 branches and stands as the largest banking network in the country.

• Ensures Bank’s Management guidelines and policies are followed
• Set marketing goals and objectives
• Maintaining and enhancing Brand value of the Bank.
• Plan, implement and manage marketing strategy
• Review and manage content marketing strategy 
• Determine KPIs for the marketing department
• Plan and manage marketing expense budget.
• Work with outdoor sales team for effective direct sales efforts.
• Work with indoor marketing team for effective Usage of various promotional channels like social advertising branding etc.
• Control and monitor call center operations.
• Takes an energetic lead in designs and review of the existing suite of branding materials and Bank’s website,
• International and national VIP client’s engagement for business development.
• Ownership of business development and should possess independent quality of getting big ticket business
•  Maintains good relationship with existing personnel and other contacts. This will involve a high level of negotiation and responding to enquiries from sales staff, Call Centre and Graphic Designer or the Media / Digital Marketing dept. 
• Assists in the design and placement of advertisements and other promotional activities in appropriate publications and strategic locations. 
• Conceptual brand promotion of the Bank for maximum visibility and coverage 
• Responsible with the team to ensure retail brand guidelines are deployed and followed at the branches (Visibility, Exterior, in- branch, and brand hygiene) 
•  Ensure marketing mix is followed 
• Work strategically with the branches & involving the team for various campaigns. 
•  Taking regular reporting on performance of the team
•  Understands branches’ requirements and provides marketing support involving the team 
• Additional responsibility to ensure Western Union/Ria/MGI business and Salary business growth 
• Surprise branch visits 
•  Any other work allocated by CEO/ DY CEO

• UG: Graduate – Any Specialization from a recognized university.
•  PG:  MBA with specialization in Sales, Marketing, Advertising, PR etc.
• 10+ years working experience in the related field of sales/marketing & business development, Expertise in Sales, Marketing, Business Development, Branch Banking, Retail Brand Promotion, Marketing Promotions, Campaigns, Channel Partners, International Engagements, Communication, Portfolio & Relationship Management,
•  Expertise in Banks/Advertising/Telecom/FMCG/Media/PR/Market Research,
• Excellent MS Office skills, attention to detail. 
• Excellent level in English/Dari and Pashto language. Knowledge of Urdu will be additional advantage.
•  Exceptional oral & written communication skills.

Pro-active and constructive attitude, initiative, self-confidence, excellent analytical and reporting skills. Quick learner.

Qualified applicants are encouraged to submit their resume with a detailed application letter and contact details no later than Mar 10, 2025, to am.nooryar@azizibank.af.

The name of the position and vacancy number must be written in the subject line of your email; otherwise, your application may not be considered. Only shortlisted candidates will be contacted for the written test.

am.nooryar@azizibank.af