Position Summary
The Marketing Manager will be responsible for developing, implementing, and managing the company's overall marketing strategy, brand positioning, market research, promotional campaigns, and product marketing activities. The position requires a commercially minded professional who can understand consumer behavior, identify market opportunities, analyze competitors, and develop effective marketing initiatives to support the company's business objectives. The Marketing Manager will coordinate closely with the Sales Department and Digital Media and Communications team to ensure consistency between marketing strategies, promotional activities, brand communication, and market performance.
Key Responsibilities
- Develop and implement the company's annual and seasonal marketing strategies.
- Prepare marketing plans aligned with the company's business objectives and product portfolio.
- Conduct market research to identify consumer preferences, market trends, competitor activities, and new business opportunities.
- Develop strategies to strengthen the PAYMAN brand and increase product recognition.
- Plan and supervise advertising, promotional campaigns, product launches, and seasonal marketing activities.
- Develop marketing strategies for different product categories and consumer segments.
- Coordinate with the Sales Department to align marketing campaigns with sales targets and distribution plans.
- Analyze market performance and identify opportunities for increasing product penetration and market share.
- Develop promotional strategies for provincial markets, retail outlets, distributors, and sales agencies.
- Coordinate with the Digital Media and Communications team to ensure consistent brand messaging across digital and traditional media.
- Monitor competitors' products, prices, packaging, promotional activities, and market positioning.
- Evaluate the effectiveness of marketing campaigns through performance indicators and market feedback.
- Prepare marketing budgets, campaign proposals, and periodic performance reports.
- Support the development and introduction of new products and packaging concepts.
- Maintain professional relationships with advertising agencies, media organizations, designers, and other marketing service providers.
- Conduct field visits and market assessments when required.
- Perform other relevant duties assigned by senior management.
