Position Summary
The Digital Media and Communications Manager will be responsible for managing the company's digital presence, official social media accounts, online advertising, media content, promotional materials, and public communications. The successful candidate will oversee the planning, production, publication, and monitoring of digital content and advertising campaigns while ensuring that all communication activities reflect the company's brand identity, values, and marketing objectives. This position requires a creative, organized, and technically capable professional with practical experience in digital content creation, social media management, advertising, and media coordination.
Key Responsibilities
- Develop and implement the company's digital media and communications strategy.
- Manage and supervise the company's official social media pages and digital platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.
- Prepare and manage a structured content calendar for all digital communication platforms.
- Create, coordinate, and publish high-quality content, including promotional posts, product presentations, photographs, short videos, reels, and advertising materials.
- Coordinate photography and video production related to company products, production facilities, distribution activities, events, and promotional campaigns.
- Manage online advertising campaigns and coordinate paid promotions across relevant digital platforms.
- Monitor audience engagement, page performance, reach, views, and other digital performance indicators.
- Respond to and manage online messages, comments, inquiries, and consumer feedback in a professional manner.
- Ensure consistency in the company's visual identity, brand language, logos, colors, and advertising materials.
- Coordinate the design and production of banners, posters, brochures, product advertisements, and other promotional materials.
- Manage the company's media relations and coordinate advertising placements with relevant media outlets.
- Plan and coordinate media coverage of company events, product launches, campaigns, and other corporate activities.
- Monitor the company's online reputation and identify communication risks or issues requiring management attention.
- Coordinate with the Marketing and Sales Departments to ensure that digital campaigns support business and sales objectives.
- Maintain organized archives of digital content, photographs, videos, advertisements, and communication materials.
- Prepare periodic reports on digital media activities, advertising performance, and audience engagement.
- Perform other relevant duties assigned by senior management.
