Content Writer

Ghazanfar Bank, a full-fledged licensed commercial Bank, commenced its operations in March 2009. The Share Holders of the Bank belongs to one of the leading business groups of Afghanistan. As a leading business house Ghazanfar Group is involved in various key businesses sectors as a front runner such as import and distribution of Petroleum/Gas and other various important industrial sectors. Ghazanfar Bank started its operation in Kabul, Afghanistan, and is offering key financial services both under conventional and Islamic Banking. The Bank has since opened up its Branches at various key locations such as Mazar Sharif, Hairatan, Nayeb Abad Branch, Kunduz, Takhar, Pule- Khumri, Jalalabad, Herat & Kandahar besides opening another eight branches at Kabul in Sarai Shahzada, Shar-e-Naw, Karte Naw, Kote Sangi, Lase Maryam, Karte Char, Kabul Airport Branch and Wazir Akbar Khan. In due course of time, the Bank intends to expand its Branch Network in Kabul as well as at other key locations of the Country.

Key Responsibilities

• Develop and edit high-quality business development materials.
• Prepare and support the development of:
• Technical and financial proposal narratives.
• Expressions of interest.
• Requests for proposals and tender responses.
• Concept notes.
• Company profiles.
• Capability statements.
• Service portfolios.
• Project descriptions.
• Partnership and investment proposals.
• Presentations and pitch decks.
• Client briefs and marketing documents.
• Translate organizational services, products, achievements, and technical expertise into clear and persuasive value propositions.
• Prepare content that is tailored to specific clients, partners, donors, investors, and target audiences.
• Review proposal requirements and ensure that written responses directly address client needs and evaluation criteria.
• Work with technical experts and relevant departments to collect accurate and relevant information.
• Maintain a library of approved organizational information, project summaries, staff profiles, success stories, references, and reusable content.
• Ensure that all business development content is accurate, competitive, coherent, persuasive, and professionally presented.

Website, Digital, and Marketing Content

• Develop and update content for the organization’s website and landing pages.
• Write:
• Website pages.
• Blog articles.
• News articles.
• Online announcements.
• E-newsletters.
• Email marketing content.
• Digital brochures.
• Factsheets.
• Campaign materials.
• Frequently asked questions.
• Apply basic search engine optimization principles, including:
• Keyword research.
• Headings and subheadings.
• Metadata and descriptions.
• Internal linking.
• Readability and web-friendly formatting.
• Ensure that digital content is clear, concise, engaging, accessible, and appropriate for the intended audience.
• Review existing online content and recommend improvements to strengthen visibility, accuracy, relevance, and user engagement.
• Support the development of digital campaigns and online promotional initiatives.

Social Media Content Development and Management Support

The Content Writer will have specific responsibility for developing high-quality social media post content under the direction of the Media Manager.

Key social media responsibilities include:

• Develop creative, informative, persuasive, and engaging content for social media platforms, including:
• Facebook.
• LinkedIn.
• X/Twitter.
• Instagram.
• YouTube.
• TikTok.
• Other relevant platforms used by the organization.
• Prepare social media posts for:
• Organizational announcements.
• Service and product promotion.
• Project updates.
• Events and conferences.
• Campaigns and awareness activities.
• Success stories and impact highlights.
• Client and partner recognition.
• Staff achievements and organizational milestones.
• Industry news and expert insights.
• Holidays, commemorative days, and special occasions.
• Recruitment and vacancy announcements.
• Publications, reports, and new initiatives.
• Calls to action and lead-generation campaigns.
• Write platform-specific captions, headlines, short messages, long-form posts, carousel text, polls, questions, calls to action, and campaign messages.
• Develop content for short-form videos, reels, stories, and other multimedia formats, including:
• Video scripts.
• Voice-over scripts.
• On-screen text.
• Subtitles and captions.
• Thumbnail text.
• Opening hooks and closing calls to action.
• Prepare monthly and weekly social media content calendars in coordination with the Media Manager.
• Adapt one core message into different formats suitable for different platforms and audiences.
• Develop social media campaign themes, key messages, hashtags, and content series.
• Write content that supports brand awareness, audience growth, engagement, website traffic, inquiries, and business opportunities.
• Coordinate with graphic designers, photographers, videographers, and digital media staff to ensure that written content aligns with visuals.
• Review and proofread all social media content before publication.
• Ensure that social media posts follow the organization’s brand guidelines, editorial standards, tone of voice, and approval procedures.
• Monitor comments, questions, and audience feedback where required, and support the preparation of appropriate responses.
• Recommend improvements based on audience engagement, platform performance, and emerging trends.
• Assist in preparing social media performance reports, including:
• Reach.
• Impressions.
• Engagement.
• Click-through rates.
• Follower growth.
• Leads or inquiries.
• Best-performing content.
• Ensure that all social media content is accurate, respectful, inclusive, ethical, and free from misleading or unverified claims.

Expected social media outputs may include:

• Daily, weekly, or monthly social media posts.
• Monthly social media content calendars.
• Campaign content packages.
• Platform-specific captions.
• Hashtag recommendations.
• Social media copy for graphics and videos.
• Event promotion and live-event content.
• Social media reports and recommendations.
• Content for paid and organic digital campaigns.

Research, Storytelling, and Content Planning

• Conduct research on sectors, industries, markets, clients, competitors, partners, and emerging trends.
• Verify facts, statistics, quotations, organizational information, and project details using credible sources.
• Interview staff, clients, partners, beneficiaries, and stakeholders to develop accurate and compelling content.
• Produce:
• Case studies.
• Success stories.
• Human-interest stories.
• Testimonials.
• Project highlights.
• Impact stories.
• Thought-leadership articles.
• Identify relevant content opportunities based on organizational priorities, audience needs, market trends, and business development objectives.
• Contribute to the development of editorial calendars, campaign plans, and communication strategies.
• Recommend suitable content formats, themes, platforms, and messaging approaches.
• Use audience feedback, digital analytics, and market insights to improve content performance.

Editing, Proofreading, and Quality Assurance

• Edit and proofread documents for grammar, spelling, punctuation, clarity, structure, accuracy, and consistency.
• Ensure that written and digital content is professional, persuasive, concise, and appropriate for its intended audience.
• Review all content for factual accuracy and consistency with approved organizational information.
• Ensure consistency in terminology, tone of voice, brand messaging, and editorial style.
• Fact-check data, quotations, statistics, project information, and claims.
• Ensure compliance with donor, client, organizational, legal, copyright, and communications requirements.
• Avoid plagiarism and ensure that external sources are properly acknowledged.
• Review content for inclusiveness, gender sensitivity, cultural appropriateness, safeguarding, and responsible representation.
• Maintain proper version control and organized records of draft, reviewed, approved, and final content.
• Coordinate with designers and multimedia producers to ensure consistency between written and visual materials.

F. Internal Coordination and Communication Support

• Work closely with the Media Manager, Business Development Manager, technical teams, senior management, and other departments.
• Participate in editorial, proposal development, campaign planning, and communication meetings.
• Collect information and supporting materials from relevant departments.
• Provide writing and editing support to internal teams.
• Present draft content for review and incorporate feedback within agreed timelines.
• Support the Media Manager in preparing communication plans, editorial calendars, social media plans, and performance reports.
• Assist in coordinating content approvals and publication schedules.
• Undertake any other relevant duties assigned by the supervisor.

Expected Deliverables

The Content Writer will be responsible for producing, as required:

• High-quality technical and non-technical proposals.
• Expressions of interest and concept notes.
• Company profiles and capability statements.
• Website pages and blog articles.
• Newsletters and email content.
• Social media posts and captions.
• Monthly and weekly social media content calendars.
• Social media campaign packages.
• Video scripts, captions, subtitles, and voice-over scripts.
• Case studies and success stories.
• Project and organizational factsheets.
• Brochures, presentations, profiles, and promotional materials.
• Press releases, speeches, talking points, and key messages.
• Editorial plans and content schedules.
• Content performance reports and recommendations.
• A well-organized content and document library.

All deliverables shall be completed according to approved workplans, content calendars, proposal deadlines, and priorities established by the Media Manager.

Education

• Bachelor’s degree in Journalism, Communications, Mass Communication, Marketing, Public Relations, Business Administration, Development Studies, or a related field.
• Additional professional training in digital marketing, social media management, content marketing, proposal writing, SEO, public relations, or copywriting is an advantage.

Professional Experience

• At least 2–3 years of progressive professional experience in content writing, copywriting, communications, marketing, journalism, proposal development, business development, or a related field.
• Proven experience producing business, corporate, development, nonprofit, consulting, technology, or professional services content.
• Demonstrated experience in:
• Business development content.
• Website content development.
• Social media copywriting.
• Digital campaigns.
• Case studies and success stories.
• Editing and proofreading.
• Proven experience developing content for multiple social media platforms.
• Experience working with senior management, technical experts, clients, partners, donors, or other stakeholders.
• Experience managing multiple assignments and delivering high-quality work under tight deadlines.

Essential Skills and Competencies

Writing and Editing Skills

• Exceptional command of written English.
• Excellent grammar, spelling, punctuation, editing, and proofreading skills.
• Strong persuasive, creative, technical, and business writing abilities.
• Ability to write clear, concise, engaging, and audience-focused content.
• Strong storytelling skills.
• Ability to adapt tone, style, length, and format for different audiences and platforms.
• Ability to write compelling headlines, captions, calls to action, and key messages.

Business and Strategic Skills

• Strong understanding of business development, marketing, branding, public relations, and client engagement.
• Ability to understand client needs and translate them into persuasive written content.
• Ability to communicate organizational value, impact, competitiveness, and differentiation.
• Strong analytical, research, and information-gathering skills.
• Commercial awareness and understanding of market trends.
• Ability to develop content that supports organizational growth and lead generation.

Social Media and Digital Skills

• Practical experience creating content for major social media platforms.
• Strong understanding of social media audiences, platform formats, trends, and engagement techniques.
• Knowledge of social media content calendars and campaign planning.
• Understanding of hashtags, calls to action, audience targeting, and community engagement.
• Ability to write short-form and long-form social media content.
• Knowledge of SEO and web content optimization.
• Familiarity with website content management systems such as WordPress.
• Ability to interpret basic social media and website analytics.
• Familiarity with digital design and multimedia production is an advantage.

Personal Competencies

• High level of creativity, initiative, and professional judgment.
• Excellent attention to detail.
• Strong organizational and time-management skills.
• Ability to work independently and as part of a multidisciplinary team.
• Ability to manage competing priorities and meet tight deadlines.
• Strong interpersonal and communication skills.
• Ability to receive feedback and revise content constructively.
• High level of integrity, confidentiality, and professionalism.
• Flexibility and willingness to learn and take on new responsibilities.
• Commitment to ethical, inclusive, accurate, and responsible communication.

Applicants who meet the above requirements should submit their updated Curriculum vitae (CV)/Resume to (sr.recruitment-officer@ghazanfarbank.com)

Please Mention specific Job Title in subject of your E-mail otherwise your Email will not be considered.

Note only shortlisted candidates will be contacted for further recruitment process.

Submission E-mail

(sr.recruitment-officer@ghazanfarbank.com)