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Company Profile: VIPAR Motorcycles Trading LLC

VIPAR Motorcycles Trading LLC is a leading and officially licensed distributor of Bajaj brand products in Afghanistan, specializing in two-wheelers (2W) and related automotive solutions. With a strong focus on quality, innovation, and customer satisfaction, VIPAR offers a wide range of Bajaj motorcycles designed to meet the diverse mobility needs of Afghan customers.

Originally established in India, VIPAR holds the official authorization to sell and distribute Bajaj products and maintains its headquarters in New Delhi, India — a close and friendly neighboring country to Afghanistan.

As part of its regional expansion, VIPAR Motorcycles Trading LLC (Afghanistan) has formally registered and licensed by the Ministry of Industry and Commerce of the Islamic Emirate of Afghanistan on 09 September 2023, under License No. 89259.

Our head office is located in Shahr-e-Naw, Kabul, while our assembly line operates in the Kabul Industrial Park, equipped with modern facilities and upgraded machinery for the packaging and assembly of Bajaj motorcycles..

Following the successful establishment of our operations in Afghanistan, VIPAR has expanded its presence by opening regional offices in Kandahar, Jalalabad, Herat, Kunduz, and Mazar-e-Sharif, ensuring improved customer service and nationwide access to Bajaj products.

VIPAR Motorcycles Trading LLC proudly employs a growing number of Afghan professionals across various departments, contributing to local employment opportunities and the development of Afghanistan’s automotive industry.

Job Summary:

We are seeking a motivated and results-driven Regional / Area Sales Manager to manage and grow the sales operations of our showroom in the assigned region of Afghanistan. The ideal candidate must have solid experience in the two-wheeler market, strong local market knowledge, and the ability to increase showroom sales through effective customer engagement and business development.

Key Responsibilities:

• Sales Growth: Achieve monthly and regional sales targets through effective showroom management and customer-focused selling strategies.
• Market Development: Identify and pursue new sales opportunities within the assigned region to expand customer base and market presence.
• Customer Relationship Management: Maintain strong relationships with walk-in customers, dealers, and business partners to ensure high customer satisfaction.
• Performance Reporting: Monitor sales activities, analyze performance trends, and report results to the management team.
• Marketing & Promotion:
• • Support and conduct on-ground marketing campaigns and promotional activities.
• • Coordinate with the marketing team for local advertisement and product awareness drives.
• Dealer Network Management: Manage existing dealers and assist in developing new partnerships to boost regional sales performance.

Qualifications:

• Bachelor’s Degree in Business, Marketing, or a related field.
• Minimum 1 year of proven sales experience in the two-wheeler market (motorcycle or related industry experience is highly required and preferred).
• Strong understanding of the Afghan market and local business culture.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to meet and exceed sales targets.
• Proficiency in Microsoft Office applications.

Interested candidates are requested to submit their updated CV and cover letter through the following email. Applications can also be submitted in person at our head office in Shahr-e-Naw, Kabul. The deadline for submission is 30 November 2025. Shortlisted candidates will be contacted for further assessment.

hr.afghanistan@viparauto.asia