Digital Marketing & SEO Specialist

ACTD stands for Afghanistan Center for Training and Development. ACTD is an Afghan national non-governmental and non for-profit organization, founded in April 2006, and registered with national ministries (Ministry of Economy, and Ministry of Public Health) of Islamic Republic of Afghanistan. ACTD is the product of consultations, assessments and dialog among well versed professionals of the current development and democratization stream of Afghanistan. Immediately after establishment, ACTD focused on aligning its structures and systems to the higher needs of the country and international standards of non-profit practice.

From 2006 to date, ACTD has been implementing various projects in line with its mission and vision and based on the real needs of the population it serves. These projects are selected in close consultation and collaboration with local authorities, communities and all other stakeholders. ACTD besides its development projects also implements some humanitarian assistance projects based on the pressing needs of its beneficiaries thus linking relief, rehabilitation and development. Till date ACTD has managed over 200 projects in sectors of health, training/capacity building, research, and civil society development.

Description 

We are looking for a motivated and experienced Digital Marketing & SEO Specialist to strengthen our online presence and support the growth of our digital platforms.

The successful candidate will be responsible for planning and implementing SEO and digital marketing strategies, improving website visibility and organic traffic, managing online advertising activities, and monitoring the performance of our digital channels.

Key Responsibilities:

• Develop and implement effective SEO and digital marketing strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, pages, titles, meta descriptions, internal links, and other on-page SEO elements.
• Monitor and improve technical SEO in cooperation with the development team.
• Develop off-page SEO and link-building strategies.
• Monitor website rankings, organic traffic, conversions, and overall performance.
• Plan, manage, and optimize Google Ads and other paid advertising campaigns.
• Support and manage social media marketing activities and campaigns.
• Develop SEO-friendly content strategies and coordinate content creation.
• Identify opportunities to increase website traffic, leads, and conversions.
• Use Google Analytics, Google Search Console, and other SEO/marketing tools to analyze performance.
• Prepare regular reports on SEO rankings, website traffic, campaigns, and relevant KPIs.
• Stay up to date with SEO, Google algorithm changes, digital advertising, and online marketing trends.

·        Bachelor's degree in Marketing, Business, IT, Communications, or a related field is preferred.

·        Proven professional experience in Digital Marketing and SEO.

·        Strong knowledge of on-page, off-page, and technical SEO.

·        Good understanding of keyword research, competitor analysis, and link-building.

·        Experience with Google Analytics, Google Search Console, and Google Ads.

·        Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar tools is an advantage.

·        Experience with social media marketing, particularly Meta platforms, is preferred.

·        Understanding of content marketing and conversion optimization.

·        Experience with WordPress/WooCommerce, Shopify, or other CMS/e-commerce platforms is an advantage.

·        Knowledge of e-commerce and international SEO is an advantage.

·        Strong analytical and problem-solving skills.

·        Ability to work independently, organize tasks, and meet deadlines.

·        Good written and spoken English.

Interested candidates are requested to submit their updated CV along with a short introduction describing their relevant experience in Digital Marketing and SEO.

Candidates are highly encouraged to provide examples or a portfolio of previous work, including websites, SEO projects, Google Ads campaigns, social media campaigns, or measurable results such as improvements in search rankings, website traffic, leads, or conversions.

Please send your application with the subject line: “Application – Digital Marketing & SEO Specialist”

Only shortlisted candidates will be contacted for an interview.

Please do not send certificates or other supporting documents unless requested.