General Sales Manager

The General Sales Manager is responsible for planning, leading, and managing the company’s sales activities to achieve sales targets, increase revenue, expand market coverage, strengthen distribution, and develop strong relationships with customers, dealers, and distributors in Herat and assigned provinces.

## Key Responsibilities

* Develop and implement monthly, quarterly, and annual sales plans.
* Achieve and exceed assigned sales targets.
* Lead, supervise, and evaluate central and provincial sales teams.
* Develop new markets, customers, dealers, and distributors.
* Strengthen relationships with wholesalers, retailers, key accounts, and existing customers.
* Increase product availability, distribution, and market coverage.
* Monitor sales performance, collections, credit sales, and outstanding receivables.
* Analyze market trends, customer demand, pricing, and competitor activities.
* Coordinate with Marketing, Production, Warehouse, Finance, and Distribution teams.
* Monitor dealer, distributor, and regional sales performance.
* Maintain an active field presence and regularly visit markets, customers, and dealers.
* Prepare regular sales reports, forecasts, and performance updates for management.

## Job Requirements

* Bachelor’s Degree in Business Administration, Marketing, Management, Economics, or a related field; Master’s Degree preferred.
* Minimum 5 years of relevant sales experience.
* Previous experience in sales team management is preferred.
* Experience in beverages, food, FMCG, consumer goods, or distribution is an advantage.
* Strong skills in sales management, negotiation, market development, and customer relationship management.
* Strong leadership, planning, analytical, problem-solving, and communication skills.
* Good knowledge of MS Office, CRM, and ERP systems.
* Strong understanding of the Afghan market and distribution environment.
* Fluency in Dari, Pashto, and English.

## Key Performance Indicators (KPIs)

* Sales target achievement.
* Revenue and sales volume growth.
* Market coverage and customer growth.
* Dealer and distributor performance.
* Collection and receivables performance.
* Growth of key products.
* Customer retention.
* Sales team performance.

## Benefits

* Competitive salary according to company policy.
* Permanent employment opportunity.
* Professional and growth-oriented working environment.
* Career advancement opportunities.
* Professional learning and development.
* Performance recognition and additional benefits according to company policy.

## Submission Guideline

Interested and qualified candidates are invited to submit their updated *CV/Resume* to:

*[info@shafacola.com](mailto:info@shafacola.com)*

Please clearly mention the *Job Title and Vacancy Number* in the subject line:

*Marketing Manager – Vacancy No. SHAFA-HR-2026-002*

Only shortlisted candidates will be contacted for further assessment or interview.

*Application Deadline: September 14, 2026*